Free, and genuinely useful
Docs and ChatGPT
The concepts are public. The constraints, the team, the deadline, and the shipped evidence are not.
Cohort 2
Build a real product, in a real cross-functional AI-native team, under bar-raiser review by a team of senior professionals from big tech.
Stop being the person with potential.
Become the person with shipped proof.
Can't make 3 September? Join the waitlist for the next pods.
Led by Patricia Juarez · Staff AI Product Engineer, AWS · Cohort 1 already shipped to the Registry
Most people here already ship demos. The gap is not tools. It is a team, a bar, and a review you cannot hide from.
You can prompt, generate, ship demos. Can you defend what you built in a review, with specs, evals, and security judgment intact?
A personal AI workflow is not a shared system. Specs, conventions, handoffs, and review only work when the whole team runs the same operating loop.
Without a fixed review standard, quality drifts with whoever is available and how urgent the week feels.
Not a course with an instructor. Three seniors sit inside the pod and hold the bar on the work you produce, every sprint.
Staff AI Product Engineer at AWS. 8+ years at Amazon, 17+ in tech; ran Working Backwards, bar-raiser reviews, and AI adoption programmes inside the company. As programme owner she is in every meeting, and she owns the success of each cohort personally. She reviews every artifact and coaches the Leadership Track directly.
Sr. UX Researcher at AWS, PhD in CS. First senior UX researcher on AWS Resource Management; owns research across Cloud Operations products. Guides research plans, interview craft, synthesis, and design critique, and holds the design bar in every review.
Product leader and coach with 20 years in tech. Former Group Product Manager and fractional CPO; helps scaling teams turn ambition into clear strategy. Guides the PRFAQ, prioritisation, positioning, and the PRD, and holds the product bar in every review.
Mentors do not do the work for you. They hold the bar, unblock the pod, and teach the craft. That is the entire difference between this and a course you watch.
Senior engineers, PMs, designers, and strategists can join at no cost to practise mentoring in a real pod: observe sessions, run bar-raiser reviews, and give graduation feedback.
Where you stand today, and what five or ten sprints of real team work can leave you with. Same person. Different evidence.
− Today
"I know the frameworks but I've never shipped end-to-end."
"I consume AI content daily but have no AI-native workflow of my own."
"My portfolio is side-projects, not operator-grade work."
"I've never led cross-functional delivery under real constraints."
+ Sprint 5 or 10
A shipped product with real users: not a mock brief. Or a COE if quality held the date.
A public PRFAQ, PRD, and the artifacts you actually delivered.
Evidence of leading cross-functional delivery under a deadline.
An AI-native workflow stack tuned to your role: agents, evals, prompt-as-code.
Your entry in the public Practitioner Registry.
They shipped a real product under review. The Registry below is the public record of that work.
I was a Business Analyst in Ukraine and wanted to move into PM. After tens of interviews I had lost my confidence; this programme gave it back, and the practice I needed to pass PM interviews. It even let me apply to AI leadership roles with real anecdotes and ways of working I learned directly from Patricia. Mid-programme I moved and joined my existing role as a PM. That was hard, but the cohort was structured to adapt and keep a job-life balance, so I could stay through launch day. I also loved the Amazon practices: silent reading in reviews, and customer-first product documents like the PRFAQ.
Before joining the WonderLead program, I knew how to build projects, but I was more familiar with the way we create in startups. During the program we built the product from scratch. The turning point for me was learning how to approach problems the way they do at Amazon: focusing heavily on the customer pain point and working backwards from the client's perspective. As a result, I learned techniques that work for me in the long run, like productization, AI, and communication methods.
For those who want to explore different roles while working toward a clear goal, this cohort provides an excellent training environment. It offers both guidance and a supportive space to experiment, practice, and grow. Most importantly, it enables you to turn your efforts into a tangible outcome, something real you can showcase at the end of the experience.
A public register of what graduates actually delivered: the product, the documents, the review trail. This is the proof a certificate can't give you.
Registry entries are published with each graduate's consent. Names open their congratulations page; artifacts open the Cohort 1 portfolio.
Four things you do in the work, then defend in review. Same bar as the PRFAQ and the launch call.
You write specs precise enough for an agent to act on, and the pod keeps a convention file in the repo so context travels with the code.
The agent hands the work to specialist agents before it asks a human. You review what comes back the way you would read a pull request, and you decide what ships.
Each piece of work has a small eval set, with metrics and errors. If the next version gets worse, you see it before the bar-raiser, not after launch.
Role team agents apply best practices in the workflows. You choose the stack. Security, compliance, and guardrails are built into the work, not added later.
This is the operating loop: the difference between using AI and being AI-native. Speed from the agents, judgement from you, and standards from the mechanism.
Drafting, synthesis, generation, evals: the volume work runs on your agentic stack.
Interrogate the output: what's the evidence, the assumption, the failure mode? The agent is fast. Your job is to be right.
Every decision survives a bar-raiser review. No grade inflation, no "looks good to me."
A real exchange from Cohort 1, week 4.
Setup & alignment · before Sprint 1
Before this week, we match the pod by role, level, and the pace you said you can sustain. You work with peers at your level. That matching is not a sprint you attend.
Setup week is for alignment, not execution. You meet, set roles, write a team charter, and confirm one pace for the whole pod. Cohort 1 taught us people hesitate to define a product until the room is aligned. So we do that first.
You look at the proposals together (AI Marketing CRM, AI Recruiter, Travel Planner, or a product you propose to the team) and agree how you will decide. You do not write the 5 Customer Questions yet.
Sprint 1 is when execution starts: 5CQ, product selection, and the discovery work. Same five or ten sprints after setup, whether the pod runs 10 weeks or 5 intensive.
Sprints 1–4 · Phase I
Start from the customer, not the tech. PRFAQ v1 drafted with AI support, torn apart and rebuilt if the bar raiser doesn't approve it.
Sprints 5–8 · Phase II
PRD and tech design, UI/UX and a design system, frontend and backend build, usability tests, then product fixes while GTM starts.
Sprints 9–10 · Phase III
Go / No-Go with evidence. Public launch if the bar is met. Pre-launch COE if the deadline can't be met with quality. Your entry lands in the Registry either way.
The roadmap adapts to the team
Weekly roadmap reviews. Every sprint the pod reviews the plan and adapts it to what the team actually needs.
Quality holds the bar. A delivery might slip to keep the quality high, exactly as it would in a real team.
The deadline still matters. We work strategic workarounds to meet the target launch date whenever possible.
Tech roles are blurring. Design Technologists, Product Engineers, and T-shaped generalists thrive by going deep in one seat while contributing across others. Check the roles you want to train. You can combine seats if you have the capacity; each additional role adds load on top of your primary.
Hover a role for the full description. Tap on mobile. Colours match the deliverable pills in each phase above.
Selected:
Pick the seats you want to train. The first one you choose becomes your primary seat; the rest travel with your application as your T-shape.
Apply with these rolesSetup week first, then the same five or ten sprints either way. Standard pace: one Monday sync, about 4+ hours/week, 10 sprint weeks. Intensive pace: Monday and Thursday syncs, about 8+ hours/week, 5 sprint weeks. Monday reviews the sprint just finished; Thursday syncs the next one. The pod confirms one pace in setup week and everyone holds it. Plan execution for your primary seat; each extra seat you add increases the load. Serious bar, human pace: we learn with fun and balance.
Every artifact pairs how you build it, with agents, evals, and your own judgement, with the mechanism it must survive.
Drafted with agentic workflows, defended by you in a live narrative review.
Held to: Working Backwards format
AI-assisted drafting; every decision in it is human-owned and defensible.
Held to: feasibility & scope review
Landing pages and product UI generated with AI: four directions in an afternoon, one chosen with intent.
Held to: design critique
Real user interviews: transcribed and themed by agents, decided by you.
Held to: evidence over opinion
Spec-driven work, agent handoffs, evals, and attention allocation, tuned to your seat and yours to keep after the last sprint.
Held to: AI era bar raising
Coded and reviewed with AI. A waitlist when discovery is solid, a product ready to ship by sprint 10, and a Go/No-Go call your team argues with evidence.
Held to: launch review mechanism
If we don't launch on sprint 10, we write a COE: AI-augmented detection and root-cause analysis of what went wrong, owned by the team.
Held to: Correction of Errors
Your work is reviewed by a team of senior professionals from big tech. Their job is to keep the standard high. No deliveries as slides. We follow Amazon review style: read in silence first.
Held to: no grade inflation
Anyone can claim AI-native. The frameworks are publicly documented. What you can't get from a book is practising both under review, by a team of senior professionals from big tech.
The other three teach you, certify you, or ship for you. This one leaves the capability in the team: quality faster, and the mistakes don't land on people you lead.
Free, and genuinely useful
The concepts are public. The constraints, the team, the deadline, and the shipped evidence are not.
Better if you want more theory
Teaches you to code. It does not put you in a cross-functional pod under a bar-raiser review.
Better if you need delivery now
Someone else's team ships for you. The capability leaves when the invoice stops.
Why this is better
You keep the skill. Agents do the volume, you make the calls, and every artifact survives review before it counts. That is how a team ships with quality faster, instead of paying for the same mistakes later.
€550 · 5 or 10 sprints
Who needs this. Anyone who delivers software in tech. Most importantly, people working in a team, looking for a job in tech, or needing to practise their next role. For managers, the Leadership Track is recommended. For AI-native delivery, judgement and best practices are what matter, not just using the tools. This is the only way to succeed with quality faster and avoid handing those mistakes to your team. In just 5 or 10 sprints.
Live pod sessions and written reviews for an IC seat are counted at €50 each. Mentorship 1:1s stay at €100.
A senior in the room, one working session per sprint. Same count on the 5-week intensive.
€500
PRFAQ, PRD, tech design, research, usability, GTM, Go-No-Go, and the COE if you write one.
€500
Up to three extra 1:1s for the seat you hold, and async help when the pod is blocked.
€300
Decks, templates, mechanisms, and the two threads every role trains: AI and EQ.
€300
Agents, evals, spec-driven development, tuned to your seat. Yours to keep.
€300
A hiring manager can open your artifacts and read them. A certificate cannot do that.
€200
Monthly accountability after the cohort. Come back to mentor, or execute for free in later pods.
€200
Planning and weekly review. Three months of REPLAN Pro after kickoff, counted here as €87.
€87
The Registry is still small. Early cohorts get the discount in exchange for producing the proof that raises the value for later ones. List prices for Standard and Leadership Track stay €550 and €800. Later cohorts will list higher. The review bar does not scale with the invoice.
€2,387 of senior time, a Standard seat at €550. Same price on the 10-sprint or 5-sprint pace. Refund through Sprint 1, and you keep what you build. Open a line if you want the detail.
What is locked in
10 live sessions · 10 written professional reviews · up to 3 mentorship sessions plus async · role curriculum · AI-native stack to keep · certificate and Registry · alumni access to mentor, or execute for free in later pods · 3 months of REPLAN.
Standard seat
€2,387 of senior time
€550
Or three instalments. Total €550, nothing added. Leadership Track €800 · Mentor free.
Same price on the 10-week or 5-week pace. Later cohorts will list higher.
Free application, about 2 minutes. Confirmation after the first call. Payment only after your place is confirmed. Can't join this cohort? Join the waitlist.
The track decides which seat you hold. Pace is a calendar, not a discount.
Hold an IC role: PM, engineer, designer, researcher, strategist, or TPM.
€550
Pay in 3×€200 instalments
Hold the Tech Lead or Team Lead seat. Practice the title before you have it.
€800
Pay in 3×€290 instalments
The programme, plus a private path into your next title.
€1,300
Standard €550 · Leadership Track €800 · Mentor free. Full refund through Sprint 1. Pace does not change the price.
Education, not employment. Enrolment creates a paid educational services contract. No employment relationship is created. All deliverables produced during the programme are your intellectual property.
If you already ship work and want operator-grade proof under a real bar, this is the room. If you want passive content, it isn't.
You're a tech IC or manager who wants to gather more experience or leadership skills.
You consume AI but haven't shipped under constraint with it, or you want to create AI apps.
You want proof a hiring manager can read and test, not another certificate.
You can protect the hours your pod will run at: about 4h+/week for the 10-sprint pace, or about 8h+/week for the 5-sprint intensive, including the shared setup week. Showing up to a Thursday sync without Monday's work done hurts the whole pod, not just you.
You're completely new to tech or have less than 1 year of experience. Consider the €49 workshop or the free Builder Stack instead.
You want passive, fully guided content and you are not independent when learning. There are no async recordings: this is real cross-functional team project execution.
You want the intensive calendar but cannot actually give it 8 hours a week. Pick the 10-sprint pace, or wait for a later cohort. Intensive is not a shortcut.
Two calendars, same work, after a shared setup week. Standard pace: one Monday sync and about 4 hours+ a week, over 10 sprint weeks. Intensive pace: Monday and Thursday syncs and about 8 hours+ a week, over 5 sprint weeks. The real load depends on how much you already know the role and how well you use AI. Intensive is a real hours commitment, not a faster certificate. If life happens, you can pause without penalty up to two times; it's in the terms, not a favour.
You tell us on the application which pace you can commit to: 10 sprint weeks at ~4h/week, or 5 at ~8h/week. That is used to group people with compatible availability. The pace itself is confirmed by the whole pod together in the setup week, not individually. A PM on a 5-week calendar cannot sit next to an engineer on a 10-week calendar — the work depends on each other in the same sprint. If the pod cannot agree, it defaults to 10 sprint weeks. Same price, same artefacts, same launch review either way.
Before kickoff we match pods by role, level, and the pace you can sustain. In the setup and alignment week you meet, write a team charter, confirm one pace, and look at the proposals together: AI Marketing CRM, AI Recruiter, Travel Planner, or a product you propose to the team. You agree how you will decide. You do not start defining the product yet. Cohort 1 taught us people freeze on 5CQ and product selection until the room is aligned.
Sprint 1 is when execution starts: 5 Customer Questions and product selection, with a team that already knows how it works together.
The roadmap adapts. Every week the pod reviews the plan and re-shapes it around the team's needs. A delivery might slip to keep the quality of the work high, exactly as it would in a real team, while we work strategic workarounds to still meet the target launch date whenever possible.
The concepts, yes. The constraints, the team, the deadline, and the shipped evidence: no. You've had free access for two years. What did you ship?
A course teaches frameworks. A bootcamp is better if you want more theory. This programme makes you ship as a real cross-functional team, under senior review, with feedback on whether your work meets a professional bar. You leave with real artefacts and the judgment to defend them.
There is also a newer option in the market: agencies now rent out ready-made "AI-native pods," teams of three to seven who build for your company as a service. That can solve a short-term delivery problem, but it leaves the capability with someone else's team, not yours, so the dependency lasts as long as the invoice. This programme is the other way round: you and the people in your pod build the capability yourselves, so it stays with you after the cohort ends.
Standard is €550 and Leadership Track is €800, for the setup week plus 10 sprint weeks (or 5 at intensive pace). It's cheap because it's new but the quality is high. The review bar doesn't scale with the invoice.
You do. Every artifact you produce is your intellectual property. WonderLead has no commercial rights over your work.
Use a free product for the programme. A paid product would need IP alignment and contracts with your teammates. Any direction toward paid can wait until later, once the team agrees.
Yes. Senior engineers, PMs, designers, researchers, and strategists can apply on the Mentor track at no cost. You still pick the craft you bring so we can match you to a pod. In return you attend team sessions, run mock bar-raiser reviews, and give individual feedback at graduation. Approval is still required; it is not an automatic seat.
Full refund through the end of Sprint 1, no questions asked. After that, instalments simply stop if you withdraw: you never pay for sprints you don't attend.
Alumni network, your permanent Registry entry, and monthly accountability sessions. You can also come back to mentor, or execute for free in later pods. Three months of REPLAN are included after kickoff. The artifacts keep working for you in every interview after.
Cohort 2 · last day to join 3 September · pods form Friday 4 September · team and project selection not defined yet
Pods are 4–8 people. Roles are assigned as seats fill. There is still room. After 3 September, new applicants go on the waitlist for the next cohort.
Last day to join is 3 September. The pod forms on Friday 4 September. Team and project selection is not defined yet. Standard €550 · Leadership Track €800. Apply free in about 2 minutes. No payment until your place is confirmed after the first call.
Application takes 5 minutes. Rolling review until 3 September; earlier is better for role choice. Can't join now? Join the waitlist.
Prefer not to meet? Send a question via the contact form.
A later pod is still a seat
Can't make 3 September? Join the waitlist for the next pods. You keep today's price. You do not have to go Solo.
Solo Level-Up is not a pod. You ship your own product on your calendar, alongside other solo people. The price is set when the track opens and will be well below the €550 team seat.
This opens WonderLead Skool. Access to the club is free. The €49 workshop is a paid session inside that community.
Solo Level-Up
Not the Cohort 2 pod. A cheaper track we have not priced yet. Leave a name and email so we can place you when it opens.
Solo Level-Up
You ship one product on your calendar — PRFAQ, reviews, and an AI-native stack — without a matched pod or a weekly team cadence. Other solo builders work in parallel. Same artefacts. Not the same facilitation.
Got it
The €49 workshop is one session and the fastest way to feel the review bar before you commit a full pod.
This opens WonderLead Skool. Access to the club is free. The €49 workshop is a paid session inside that community.